Psychographics (click)
Demographics (click)
This is an Excel produced document by the NRS (National Readership Survey) containing the information about the demographics of newspapers. This is an example of how it categorises people into their social class by the job they have and counts the amount of newspapers being bought, meaning advertisers can depict which newspaper they was to advertise in. From this table you can see that the upper classes in ABC1 actually read more newspapers than C2DE, but more females read them than men. A similar method is used when depicting who watches different TV channels.